Microsoft has announced the Surface Go, a 10-inch tablet with a starting price point of $399. Their entry into the cheap tablet market is meant to compete with the 9.7-inch iPad and the 9.7-inch Galaxy Tab S2.
The device runs a special version of Windows 10 and features support for a detachable keyboard and Surface pen. At $399, the device only includes 4GB of memory and 64GB of storage. The type cover, which transforms the tablet into a laptop-like device, costs an additional $99. Upgrading the memory, processor and storage as well can push the price towards $700.
At this price range, the Go competes with everything from iPads to Chromebooks to Microsoft’s own Surface Pro. How the gamble will pay off for Microsoft remains to be seen.