Mark Zuckerberg announced on Facebook that as of today, Dating has officially launched. Facebook Dating is the new feature of the social media site that will allow you to make a deeper, more meaningful connection with Facebook users all over the globe.

Shutterstock facebook dating starting today feat 1

Facebook announced that it was experimenting with the concept of “Facebook Dating” a year ago, but is just now rolling out the feature for US users. It has been available in 19 other countries before now.

Why The Slow Roll?

A product manager for the company said that they took this rollout so slowly because dating was a very “personal” thing, and they wanted to get it right the first time.

Before this, Facebook’s motto has often been “move fast and break things”, but in light of so much bad press the company has gotten over the past few years, they clearly wanted to do this properly.

The app seems like a mashup of Instagram and Facebook and steers away from the gimmick of “swiping” that Tinder uses. Instead, users can choose to tap on a profile to like it.

How Much Of Your Facebook Profile Do You Share?

The Dating app appears to pull your first name and age from your main profile, but not much else. Users can choose to share pictures or stories from their profile, but that isn’t mandatory to start.

There is also something called a “Secret Crush” feature that allows you to opt-into adding your Facebook or Instagram friends to the app. You can note if you have a “crush” on someone in your friend’s circle. If you both mark that the feelings are mutual, you will be able to see it.

In the official release, Facebook stated that profiles that have been previously flagged for ‘suspicious’ activity will not be allowed on the dating app. This is a move that will hopefully cut down on scammers looking to swindle people out of money or time.

Is There a Need?

If you’re single and looking to mingle, it probably feels like there are a thousand different dating site options out there. Besides the traditional eHarmony or OkCupid sites, apps like Bumble, Hinge, and Tinder are all incredibly popular, taking up a huge market share of the single population.

Facebook notes that there are approximately 200 million people using the social media platform that mark their profile as “single”.

When the market opened today, stocks for the company Match Group, the owners of Tinder, Match, and OkCupid, fell as much as 6%. Even if there isn’t a specific ‘need’ for Facebook’s Dating, it’s clear that many believe it will be used.

Mark Zuckerberg announced the rollout this morning on his own Facebook profile, where he said that he always hears stories of happy couples who met on his website. This new feature will allow that to be even more commonplace now.

Zuckerberg also said he hopes to expand dating to even more countries in the near future.

Facebook dating app announcement
Facebook | Mark Zuckerberg