In a surprising confession from one of the most famous fashion designers of all time, Ralph Lauren admits that he actually “hates fashion.” Despite owning and running his brand for 50 years, Lauren does not consider himself a fashion designer.
In an upcoming documentary on HBO, Very Ralph, he explains how he’s more into concepts than the designs himself. Timeless items and values inspired him but he could care less about the clothing.
Ralph Lauren: the Man, the Myth, the Empire
Lauren’s documentary explores his beginning years and famous creations. Stars punctuate the documentary with cameos by Audrey Hepburn herself. The designer has created pieces for Hillary Clinton and Anna Wintour as well.
Ralph Lauren Polo came into existence in the early 1970s and the preppy label is now one of the largest apparel empires in the world. It can be seen in several department stores and is worn by youth and adults alike.
The now 80-year-old designer speaks in the documentary about early rejections and how he came back stronger than ever. A notable incident early in his career was being turned down for a role at Saks 5th Avenue, despite offering to work for free.
Wanting to prove himself early on was important to Lauren, but unfortunately, the Saks manager didn’t see potential there. It’s safe to say it’s all worked out for Lauren though as his empire is currently worth $6bn.
A Designer Label with a Cult Following
Ralph Lauren’s success can be attributed to a desire to succeed and the ability to stay humble. It doesn’t hurt that he’s amassed a cult following of celebrities. Jessica Chastain and Taylor Hill have both modeled for his campaigns over the years. Having that kind of talent endorse the label has only enhanced his success tenfold.
Catch the documentary coming soon on HBO to get insights on Lauren’s early influences and what has given his label such a mass following. Find out why he really hates fashion and yet has managed to become a cultural and fashion icon.
With no indications of slowing down any time soon, we can only hope Lauren continues to give us more of the label we know and love.