McDonald’s is testing their fashion chops by dropping a collection of fast-food themed clothes. If you’ve ever wanted to wear a Big Mac or fries on your t-shirt, you’ve now got a way to do that.
You can even outfit your toddler with McDonald’s themed merch if you’re feeling particularly brand-savvy.
Golden Arches Unlimited, McDonald’s new online storefront, is the home of their fashion collection. Bafflingly, some merch is already sold out, though the retailer has stated they’ll be restocking periodically and updating the storefront with new merch.
Some popular options include sesame seed bun socks, a Happy Meal phone pop-socket, a McDonald’s themed holiday sweater and a t-shirt with a Happy Meal on it.
While we find it a bit odd that anyone would want to walk around looking like a billboard for a fast-food chain, apparently some people are very hyped by the new merch.
“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” stated McDonald’s Senior VP of Global Marketing, Colin Mitchell. “We’re excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited as we continue to inspire feel-good moments with McDonald’s.”
In a similar move, Dunkin’ Donuts (which has recently rebranded as just Dunkin’) released a themed set of holiday merch. Their holiday set included an electric guitar, a dog bandana, a holiday sweater, a lunchbox, and other odd items. The Dunkin’ set, however, is limited-time only, while the McDonald’s fashion line is, presumably, here to stay.
Some people have pointed out that this is a very blatantly capitalist endeavor. Demna Gvasalia, a fashion designer, took aim at the brand during his Vetements fashion show. Gvasalia decried the attempt to brand these items as “fashion” as disingenuous and an example of the excesses of capitalism.
Women’s Wear Daily noted that Gvasalia’s clothing line this year was taking a dig at McDonald’s, stating that his clothing line represents a “cynical observation of capitalist society.”