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Despite social media outrage and threats to burn Nike apparel (which was already bought and paid for – ironic?), it seems that Nike’s controversial choice for the 30th anniversary of their “Just Do It” campaign is going to pay off just fine.
Nike’s core demographic are millennials and younger men who live in the city, and the message of the Colin Kaepernick-led campaign seems to be resonating with them. Analysts have noted that the campaign is increasing core customer loyalty to the Nike brand.
In a nutshell, it’s looking like the boomer generation can burn all the Nike apparel they want, but the company will do just fine thanks to their core 35-years-old-and-under demographic.